No more! Crowdfunding’s daddy steps up!
It was a dirty word, spoken in far off corners by those illicit “entrepreneurs” & “artists” (or some would say “con artists”) who were trying to sneak off with poor souls’ hard-earned cash, never to be heard from again……..crowdfunding.
The legitimacy of the crowdfunding industry and those who use its platforms has been questioned time & again and its methods & methodologies beaten & bashed from one end of the internet to the other by skeptics, analysts (notice the root word here?) and naysayers.
Those individuals and businesses listing projects were buffeted & ridiculed as schemers and dreamers.
Until these last couple of weeks…
So, what has changed? Corporate America has sprinkled water on & blessed the infant industry:
- A&E Network has partnered with RocketHub to provide PR and help facilitate backing via its Project Startup initiative. A&E is owned by Disney. (Does that mean that crowdfunding is still considered a Mickey Mouse proposition?)
- KickStarter had a project that won an Oscar in the Short Film category.
- Google has purchased a significant portion of P2P lender Lending Club
- And the deal that Trumps them all…. The Donald has jumped on board with his launch of reward-based crowdfunding platform, FundAnything, using his gorgeous profile, stylish coiffure and powerful name in the finance community to propel crowdfunding into the mainstream.
Prediction? Ousted Groupon CEO, Andrew Mason, will soon join the funder bus and launch or at least become a major investor in a crowdfunding player. I think, however, he will fall on the equity side of the model, realizing it to be the disrupting force in the finance industry and the one with the greatest potential for both economic good and economic gain. Andy….call me…